HAPPY DAYS.
A strategic restaurant promotion rebrand, enhancing visibility and engagement across all JRG locations.
Happy Days
is a JRG promotional strategy offering daily specials across all Joseph Richard Group restaurants. As the lead designer, I spearheaded the creative art direction, branding, and visual development of this campaign, ensuring a fresh, modern, and engaging look, to successfully increasing its impact, customer appeal, and overall sales.
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Modernize and refresh the Happy Days brand identity.
Create highly engaging visuals for both digital and in-restaurant promotions.
Ensure a seamless, recognizable brand experience across all marketing channels.
Align design direction with JRG’s brand standards while elevating the customer experience.
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Led the design vision and brand development for the campaign.
Redesigned the Happy Days brand identity to align with JRG’s evolving aesthetic.
Developed print and digital assets for social media, in-restaurant displays, and advertisements.
Worked alongside the marketing team to ensure a cohesive and effective campaign rollout.
Enhanced visual appeal and clarity to drive more engagement with daily specials.
